Start with intent
Describe who will wear the shoe and where. Include a sketch, catalogue reference or AI-generated concept, then explain the features that matter most.
In-house design and development connect a footwear idea with a sample that can be reviewed for appearance, fit and construction.

Describe who will wear the shoe and where. Include a sketch, catalogue reference or AI-generated concept, then explain the features that matter most.
Discuss the last, upper panels, material behaviour, sole and attachment method. Additional angles or dimensions may be needed to resolve an ambiguous reference.
Review fit, comfort, finish and construction before approving the production reference. Sampling fees and schedules are established with the selected brief.
Share a reference, target market, size range and planned quantity. We’ll discuss the next sampling decisions.